The business development process often includes:

• Analysis of existing development and marketing processes.
• Identification of new markets and networks.
• Develop processes to increase market penetration and diversification.

Strategy and business planning - is all about long-term plans and decisions and typically includes:

• Identifying long-term market and business trends.
• Your current and future aspirations.
• Policies and action plans to achieve desired outcomes.
• Key performance indicators and progress monitoring.

Benchmarking - compares your business performance against industry best practice and typically includes:

• Identifying what is to be benchmarked and how data will be collated.
• Identifying performance gaps.
• Implementing plans to improve performance.

3 ways to create a successful business

• Measure - if you can't measure it, you can't improve it.
• Manage - compare to industry benchmarks and manage change to drive results.
• Improve - once you measure, compare and manage it, you can incrementally improve it with each cycle.