Testimonial – Matt Poggioli

To whom it may concern,

Primo Produce Pty Ltd is a family owned and operated farming enterprise based on the Atherton Tablelands in Far North Queensland. We operate a number of properties with mixed intensive cropping including hay, pasture grass seed, potatoes, peanuts, pumpkins, sugar cane and avocados.

Our family engaged Stirling Tavener of Anson Advisory mid 2016 to assist us with a number of issues and projects for our business. As the fourth generation of the family to recently assume control of the business, we felt it was prudent to engage a professional to develop plans and strategies to future-proof our business and take us to the next level.

While it is still a work in progress, we have already seen an improvement in our personal development, executive management, communication and financial management since Stirling has come on board.

We do not hesitate in encouraging any business, large or small, to engage with Stirling if they desire to improve themselves and their business for the future.

Yours sincerely,

Matthew Poggioli


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About the Author
Stirling Tavener is a senior consultant with Anson Advisory, providing virtual CFO (Chief Financial Officer) type services to businesses and agribusinesses, aiming to improve the profitability and management ease of client businesses. Often a more structured and corporate-type approach is sought by clients to develop and implement strategy, efficiency, profitability and business development to promote growth. By using an experienced professional to problem solve, trouble shoot and coach, business owners can up-skill quickly and cost effectively for a fraction of the cost of a full-time CFO. The objective viewpoint an external professional can add to a business is priceless, as the lack of emotional attachment provides unbiased feedback to systematically improve operations. This external approach is great when assisting multiple owners of a business to determine fair and efficient decision making processes. Anson consultants can help setup suitable governance systems and processes to ensure the 'right approach' is taken for all owners. Other areas of specialty are; agricultural enterprises, grant writing, business development, business analysis and improved management reporting, business plans and cash flow projections to assist bank & government grant funding applications, negotiations for asset sales or purchases, land tenure and project management.